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The course involves a structured approach to introducing AI in digital marketing, from fundamental concepts to practical applications. Here's an outline that includes weekly modules, featuring video lectures, practical exercises, and quizzes to ensure a comprehensive learning experience. 

• Video Lectures: The Evolution of Digital Marketing; Introduction to AI and Its Role in Marketing.
• Practical Exercises: Analyze case studies of successful AI marketing campaigns.
• Quiz: Basic concepts of AI in marketing.

• Video Lectures: Overview of AI Technologies; AI Tools That Are Changing Marketing.
• Practical Exercises: Explore different AI tools and their marketing applications.
• Quiz: Identify AI technologies and their purposes.

• Video Lectures: The Importance of Data in AI; Collecting and Analyzing Data with AI Tools.
• Practical Exercises: Practice with data collection tools and perform a basic data analysis.
• Quiz: Data management and analysis in AI marketing.

• Video Lectures: Personalization in Digital Marketing; How AI Enables Hyper-Personalization.
• Practical Exercises: Create a personalized marketing campaign plan using AI tools.
• Quiz: Concepts of personalization and AI's role in it.

• Video Lectures: AI in Content Marketing; Tools for AI-Generated Content.
• Practical Exercises: Generate content using AI tools and evaluate its effectiveness.
• Quiz: AI tools for content creation and their applications.

• Video Lectures: Leveraging AI for Social Media; Social Listening and AI.
• Practical Exercises: Implement a social listening project and analyze the results.
• Quiz: AI's impact on social media strategies.

• Video Lectures: AI’s Role in SEO Strategy; Enhancing SEM with AI.
• Practical Exercises: Use AI tools to conduct SEO and SEM analysis and propose an optimization strategy.
• Quiz: Understanding AI applications in SEO and SEM.

• Video Lectures: Strategic Planning with AI; Measuring and Analyzing Campaign Success with AI.
• Practical Exercises: Develop a comprehensive AI-integrated marketing strategy for a hypothetical product or service.
• Quiz: Comprehensive understanding of integrating AI into marketing strategies.

• Exclusive Videos Tutorials with Industry Experts: Provide access to tutorial links of digital marketing and AI.
• One-on-One Coaching Sessions: 1 to 3 sessions, around 30 minutes each, to provide targeted advice and feedback, making the course more personalized. These helps you tackle specific challenges, refine your strategies, and receive tailored advice. 
•  Access to a Private WhatsApp Community: Exclusive community, that allows networking, peer support, and ongoing discussions on relevant topics. 
• Marketing Toolkits: Compiled resources such as templates, checklists, and software discounts that you can use in your marketing campaigns. These practical tools can help you apply what you've learned more effectively. 
• Certification: Expmeta Agency Offers a certification upon completion, which you can add to your resume or LinkedIn profile.
• Lifetime Access to Course Materials: Allow you to access the course content indefinitely. This way, you can return to the material whenever you need a refresher.
• E-book Guide: Provide a comprehensive guide on AI in digital marketing. This complement the course content and serve as a handy reference.
• Case Study Library: Offer a collection of detailed case studies showcasing successful AI marketing strategies across various industries. This can provide real-world examples and inspiration.
• Interactive Q&A Sessions: Regular Q&A sessions where you can ask questions and get immediate feedback of Katia Cris Blanco, the EXPMETA Agency Founder.
• Bonus Lessons on Related Topics: Lessons on complementary topics, such as data privacy, ethical AI use in marketing and how to measure the ROI of AI initiatives.